The Drop welcomes Brad Dalke from Good Good Golf to the show, as he talks about his company’s recent partnering with the PGA TOUR to sponsor the Good Good Championship the week of November 9-15, 2026. Good Good is the first digital-first brand to sponsor a PGA TOUR event, and Dalke talks to us about how it came together, how fast Good Good Golf has grown and how he and his group balance big business with having fun creating content on the course.